Calderdale Council’s Fitness Team colleagues visited local companies to promote the Active Lifestyles membership package ( http://www.calderdale.gov.uk/leisure/sport-fitness/sports-membership/index.html). This work raised awareness of the Active Lifestyles brand with the ultimate goal being to increase the number of people who where members of the scheme.
Slight adjustments were made to colleagues’ working hours to free up a total of 10 hours per week for corporate membership promotional work.
This activity has generated over £48,000 additional income to the Council at a cost of just £3,000 in colleagues’ time.
The work has encouraged more people to become more active more often, new members will benefit from increasing their fitness and health. The people of Calderdale will benefit from the additional income generated for the Council.